BLR Bad Lip Reading, is a YouTube channel completely dedicated to lip reading of popular films such as Twilight, popular sports like football, singing, presidential debates and etc. The specific video that has made it virally due to its spreadability is, ““THE NFL : A Bad Lip Reading”- A bad Lip Reading of the NFL”. This video was published January 15, 2013 and has had over 53 million views on YouTube, which is nothing comparable to “Charlie bit my finger”, but still a popular video that the vast majority (especially football fans) would recognize it. What made this video so viral is because of its way of hitting several different media cultures in our present age. It’s ability to get the typical “sports” fan, parody fan, the film fan, and in a way the ventriloquist fan is what creates a sense of stickiness. The ability to latch itself into several different media outlets gives it a unidimensional way of spreading. Being so famous this video was able to use its fidelity with the common “sports” fan gave it the ability to spread quicker because every fan was wanting to see their favorite NFL Player saying something “out of the ordinary” like Brady saying “Oh I’m White!”, or even a coach saying something like “I want cake now.. I want it now!”. Also the commodious jokes that the lip reading has during the video created a popular demand for more videos like it. In 2014 this video created such a stir it created a sequel that would have an even bigger uproar than the first and became a foundation to some marketing strategies to some commercials to integrate some of the basics of the video itself into their commercials during the 2014 Super Bowl game.
In relation to the ““THE NFL : A Bad Lip Reading”- A bad Lip Reading of the NFL”. This became a popular way of entertainment creating fecundity to the Lip Reading video. Lip Reading now has become so popular it’s on TV Shows, used in music videos, and used in so much else. For example The Tonight Show Starring Jimmy Fallon has a segment where they do lip sync battles with celebrities and that itself causes attention. Using the foundations that the ““THE NFL : A Bad Lip Reading”- A bad Lip Reading of the NFL”. Has created we might start seeing more sports editions of bad Lip Readings. We may even see a Bad Lip Reading video of segments from the world cup that just ended and how Argentina felt losing to Germany. With ““THE NFL: A Bad Lip Reading”- A bad Lip Reading of the NFL” video there is endless possibilities because of how favorable it is and how it can be easily spread from a Movie to a Sports edition.
In conclusion ““THE NFL : A Bad Lip Reading”- A bad Lip Reading of the NFL” further can help define participatory culture because of the way it is so relatable to a vast amount of different media cultures due to its “stickiness” and how easily spreadable it can be and also due to its fecundity. Something as basic as lip reading is seen a hilarious to the vast majority of people who watch parody videos or just commodious videos online and this type of video is going to keep being produced because people want to watch move of it. Making this video more than just viral but a foundation for more “viral” videos to come about.
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